우리의 광고 타깃은 누구인가?
우리가 필요로 하는 전달과 성취가 무엇인가?
우리가 이것을 어떻게 전달할 것인가?
우리가 이것을 어디에 전달할 것인가?
커뮤니케이션의 수요는 언제 일어나는가?
Production Channels
Marketing Channels
Outside the Organization
· 세계 어디서든 접속할 수 있다
the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spendin
1. 개념정의(Definition)
- “Communication” ← Latin의 Communis(means common)에서 파생된 말
- communicate(의사소통하다)라고 할 때, 타자(他者)와 함께 공통성(commonness)를 확보한다는 것을 의미함
- Communication의 3가지 기본요소 : the source(情報源泉- 發信者), the message(傳言), the receiver(受信者)
-
The Silent Way
2. Total Physical Response
3. Communicative Language Teaching
4. Content-Based Instruction
5. Cooperative Learning
본문내용
1. The Silent Way
1-1. 장점
1) 교사의 침묵을 통해 학생들은 독립심, 자립심 등이 생기게 된다.
2) 교사는 학생들을 개별적으로 관찰하고 신경을 써줄 수 있게 된다.
3) 목표언어에 대한 의미
3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
To enable student to communicate in the target language
Linguistic forms
Meanings
Functions
+
Choose appropriate form, given the social context.
Manage the process of negotiating meaning with their interlocutors
Q2. What is the role of the teacher? And students?
Facilitator
Adviser
Co-communicator
Communicator
Responsible manager of their own learning
Communicator
Re
Reflect the use of the linguistic system itself
Sociolinguistic Competence
: the knowledge of the sociocultural rules of language and of discourse.
Strategic Competence
: the verbal and nonverbal communication strategies that may be called into action to compensate for breakdowns in communication due to performance variables or due to insufficient competence
(Canale & Swain)
the Maritime Security and Safety Information System)을 건립했다. MSSIS는 a)선박 자동 식별장치(AIS) 응답기는 일정한 크기보다 우월한 상업적인 배의 갑판에 착용될 의무가 있고, 바다에서의 충돌을 감소시키도록 고안될 것. b)해안가의 수신기는 AIS 통신을 받도록 배치할 것이라는 신호를 받아 축적된 세계적 교통의
Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
파워포인트 자료의 특성상 목차로 갈음.
1. Introduction
2. 5 Approaches to Place Development
1) Community Development
2) Urban Design
3) Urban Planning
4) Economic Development
5) Strategic Marketing Planning
3. Strategic Market Planning Process
1) Conducting the Place audit
2) Setting the Vision and Objectives
3) Formulating the strategy
4) Developing the Action Plan